![]() Friendster was considered one of the original social media websites - allowing users to share videos, photos and messages. The birth of Google Adwords was excellent timing, because in 2002, Friendster, one of the pioneering social media platforms also got its start. ![]() But by 2002, social media was really starting to develop. The internet has been around for decades now, and some say that social media started in the late 70’s with the advent of the first online bulletin boards and continued strong into the late 80’s with internet relay chat. Now that there was a way to design advertising campaigns and measure their effectiveness, it was time for a way to rapidly spread the message across the internet. In 2006, Google advertising tools were distributed to the masses as the Adwords Editor was introduced. Thus began a unique way of relating relevance to search engine rankings. In 2002, Google introduced the pay-per-click (PPC) model, along with the clickthrough rate (CTR). Google Adwords began its advertising journey in June 1999 when it received $25 million in startup funding. ![]() ![]() Let’s take a look at some of the key defining moments in Google Adwords history and how social media has propelled the advertising platform to new heights. As mobile devices and social media takes over our online world, the Google Adwords program continues to evolve with new features. What started as a small, underutilized and confusing advertising platform has earned the leader position in the online marketing industry. If you’ve been an Adwords advertiser for any length of time, you know Google has had a long history of growth and change. ![]()
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